Production house The Woolshed Company launches with ‘outback selfie’ video
The team behind the ‘outback selfie’ video have launched their own production house The Woolshed Company.
The announcement:
The recently launched production house The Woolshed Company, has taken YouTube by storm clocking over 3.6 million views in only 2 weeks. Publicity includes worldwide TV, Press and Online coverage as part of a marketing campaign for the Australian cinema release of natural disaster movie Into The Storm.
A creation by two young, upcoming filmmakers with established careers in TV, film and advertising; the near instant viral success of “Crazy Guy Runs Into Outback Tornado To Take Selfie” is just one of the company’s impressive collection of recently completed projects.
Making a YouTube video that resonates with millions is no easy task. Enter The Woolshed Company, a full service content production house recently launched by Richard Vaughan Hughes and Dave Christison who have built their award winning business on the foundations of story and entertainment.
The Woolshed’s Managing Director Dave Christison commented: “Our key objective was to get people talking and put tornadoes back in the headlines. Unfortunately, natural disasters usually come with a bad news story, so we set out to create one that was a little more fun and a little less serious.”
Whether it’s on TV, print or online the ‘outback selfie’ has received coverage around the world (notable outlets including: BuzzFeed, YouTube’s ‘Most Popular Right Now’ chart, MTV, The Lad Bible, and Elite Daily; and more mainstream outlets such as: News.com.au, the Daily Mail, and The Project).
Dave continues, “It was only after the likes of The Daily Mail and MTV dubbed us the award of ‘word’s most extreme selfie’ that I was convinced we had achieved our goal.”
And whilst the world continues to talk about the viral video commissioned by Roadshow Films, the ‘outback selfie’ is not the only Woolshed production catching people’s attention.
Each week an episode of The Woolshed’s #Discovered airs during the Seven Network’s prime-time Saturday Night Pre-Match show in Australia, averaging 1 million views every week. Created, directed, filmed and edited by Richard Hughes, the ongoing #Discovered documentary TV series is in its second season and won the prestigious Grant Hattam Award For Excellence In Journalism last year.
For international audiences, you might have seen their parody infomercial ‘Jupiter’s Knives’ which was produced for the feature film franchise The Expendables 3. The content piece is featured in a montage scene of the film; provoking the anger of Jason Statham’s knife obsessed character. Or perhaps you’ve seen their work at a film festival. Rich and Dave’s award winning 19-minute short drama MAN, recently competed as a finalist at the Sydney Film Festival before being released online after a successful festival circuit. The film was instantly featured by www.shortoftheweek.com and awarded a Vimeo Staff Pick, garnering over 135,000 views to date.
Collectively Rich and Dave have produced and directed TVC’s, prime-time National broadcast episodes, short films, behind-the-scenes featurettes, viral videos and branded content pieces.
Rich is an all round filmmaker with over a decade of experience in film and television. Along with a number of short films and behind-the-scenes projects, Rich has over 8 years experience as editor, director and cinematographer at The Seven Network and in 2012 created the award winning documentary TV series #Discovered.
Dave has almost a decade of creative career experience as a Film and Marketing professional, with robust expertise in film production, distribution, marketing and business development. Previous industry stops include a Marketing Executive role at Roadshow Films along with media and marketing experience both agency and client side in areas of branded content, media trading, promotions, brand partnerships and interactive installations.
Roadshow Films Deputy Marketing Director Rob Moore commented on their recent collaboration for the Into The Storm ‘outback selfie’ campaign, “When you’re marketing to a youth audience, the size of your budget is nothing next to your ability to inspire conversation. With our partners at The Woolshed we’ve been able to connect with and entertain, our audience in a way that just wouldn’t have been possible with paid media alone.”
The boys at The Woolshed are currently in development on their first feature film, as well as servicing clients who seek entertaining content with compelling stories regardless of medium or platform.
For more information about the award winning indie production house visit: http://www.thewoolshedcompany.com.
Source: The Woolshed Company media release
