Val Morgan, Afterpay, Innocean and Highlevel bolster Mumbrella360

Mumbrella360 returns to Sydney next week on 27-29 May at Carriageworks.

The conference will span three days, with ten themed streams of content and over 100 expert speakers. There are also dedicated speed networking opportunities and an afterparty to close out the first conference day.

Thanks to Mumbrella360’s event partners, the conference agenda has been bolstered with even more insights on offer.

(L-R): Laura Nice – co-CEO, OMD; Guy Burbidge – managing director, Val Morgan Cinema

Major partners Val Morgan and OMD Australia will together examine “the new rules of the fame game”. Taking to the Mumbrella360 main stage, Val Morgan Cinema managing director Guy Burbidge and OMD co-CEO Laura Nice will unpack how to earn brand fame.

Attendees will learn the rules of the new culture game and how brands can authentically cut through. According to Burbidge and Nice, it’s about understanding what emotional or social needs key moments play in your audience’s life, and the role your brand can play.

(L-R): John McNerney – managing director, Yahoo AUSEA; Rebecca Newton – CMO, Ebay; Marcelle Hoyek – national managing director, iProspect; Andrew Gilbert – VP of advertising ecosystem ANZ, Afterpay

Platinum partner Afterpay will present a panel focused on how commerce media networks can drive brand fame. Newly announced VP of advertising ecosystem ANZ Andrew Gilbert will lead the discussion on how innovation in tech and adtech is reshaping consumer trust and loyalty in the digital age.

Delegates will discover how the ‘commerce media network revolution’ is creating opportunities for brands to cut through the noise and forge meaningful connections with consumers.

Joining Gilbert on stage to share their insights and perspectives are Yahoo AUSEA managing director John McNerney, eBay chief marketing officer Rebecca Newton, and iProspect’s national managing director Marcelle Hoyek.

(L-R): Jasmin Bedir – CEO, Innocean; Giorgia Butler – CSO, Innocean

In a world grappling with gender equality and evolving social norms, masculinity remains one of the most misunderstood and underexplored elements of popular culture. Mumbrella360 gold partner Innocean will lead a conversation that dives deep into The Invisible Man—the untold story of men’s struggles with outdated masculinity ideals and how our industry contributes to this narrative.

Led by CEO Jasmine Bedir and chief strategy officer Giorgia Butler, this session will demonstrate how reframing masculinity can deliver both cultural and commercial impact.

With Gen Z and Millennials set to dominate $545 billion in retail spending by 2030, there’s a $130 billion male market eager for authentic representation.

Chase Buckner – director of product marketing, Highlevel

Platinum partner Highlevel also join the Mumbrella360 conference lineup to share their formula for digital marketing success. “Marketing” is a vague concept that leaves most businesses jumping from one tactic to the next, usually disappointed with the results. Join Highlevel’s director of product marketing Chase Buckner as he talks about The Growth Flywheel, a 5-step framework proven across diverse businesses.

(L-R): Colleen Ryan – partner, TRA; Terri Hall – managing partner, TRA

Another confirmed platinum partner session comes from TRA (The Research Agency).

Agency partners Colleen Ryan and Terri Hall are set to deliver an interactive session unpacking findings from their major study on understanding perceptions of progress (in a disrupted world) and success in 2025, and the role brand can play.

(L-R): Online Marketing Gurus duo, Andrew Raso – co-founder, executive chairman and group CEO; Mez Homayunfard – co-founder and head of sales and partnerships

Platinum partner’s Online Marketing Gurus are also set to hit the M360 stage to reveal the SEO state of play in 2025. If your business depends on being found online, this is the one session you can’t afford to miss.

Co-founders Andrew Raso and Mez Homayunfard will unveil exclusive research insights from Australia’s largest ranking study.

(L-R): Rob Mayhew, John Schoolcraft, Avery Akkineni, Shaun Briggs, Jeremy Melhuish, Andy Morley

Here’s a snapshot of some of the other Mumbrella360 headliners you cannot afford to miss next week:

🤳 Adland’s favourite truth-teller Rob Mayhew will be jetting in from New York to give an almighty keynote. He’ll deliver a reality check for “culture hijacking” brands and agencies, as well as reveal exactly what you should be doing if you want your brand to be as big as ‘Brat’.

🥛 Food science company Oatly, have built a world-class global brand by…. killing their marketing department? Their CCO John Schoolcraft will be flying in from Malmö Sweden to reveal everything you need to know.

🎯 VaynerX’s Miami-based global CMO Avery Akkineni, will reveal how to spot platform opportunities before they peak, create scroll-stopping content that converts, and build a marketing strategy that actually works in 2025.

👓 Specsavers’ director of marketing planning ANZ Shaun Briggs will lift the lid on the serious business of humour in marketing and advertising.

🛒 ALDI Australia’s marketing director Jenny Melhuish, alongside agency partner BMF Australia, will reveal what it takes to build a culture of effectiveness. This session will offer practical insights and inspiration to help your teams turn great ideas into long lasting business impact.

🚗 Discover how Uber leveraged fame to build their iconic ‘Tonight I’ll be Eating’ and ‘Get Almost, Almost Anything’ brand platforms in Australia, with their director of marketing Andy Morley.

Final tickets are selling fast. Join the entire media and marketing industry next week.

For ticket enquiries, please email events@mumbrella.com.au.

Editor’s note: Mumbrella has changed the way it deals with company names. House style is now to use standard proper noun capitalisation on all names regardless of brand typography. Brand typography may be retained in direct quotes from releases.

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topics Afterpay Andrew Gilbert Chase Buckner eBay Giorgia Butler Guy Burbridge Highlevel Innocean iProspect Jasmin Bedir John McNerney Laura Nice Marcelle Hoyek Mumbrella360 Mumbrella360 2025 OMD Rebecca Newton Val Morgan Yahoo

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