Virgin Australia’s Velocity Frequent Flyer program rebrands

Zoe Samios

May 1, 2017 10:05

Virgin Australia has refreshed its branding for the Velocity Frequent Flyer program after 11 years.

Created by brand and design partner Hulsbosch, the new branding includes a redesign of the member welcome packs, member cards, brochures and luggage tags.

The new branding features a purple backdrop as well as new packaging and design for its frequent flyer cards with matte finishes.

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

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1 COMMENTS

Vincent* 1 May 17

I like the new look and implementation. Another great rebrand by those guys.

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Virgin Australia’s Velocity Frequent Flyer program rebrands

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