Digital poised to grab 50% of all ad spend

May 1, 2017 10:00

The digital market has narrowly missed grabbing half of all advertising dollars, accounting for 48.6% of all ad spend in 2016, according to new figures.

Gai Le Roy says the CEASA figures are an important benchmark

Figures released by the Commercial Economic Advisory Service of Australia for advertising spending in 2016 revealed that spending on digital platforms had jumped from 42.5% the previous year.

The research revealed that mobile now represents 15% of the whole paid media market, up from 11% a year ago.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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