Virtual reality based play to premier in Sydney

“The Nether”, a virtual reality based play will premier in Sydney tomorrow as part of the VR Sydney community meetup group.

Will TV eyeballs migrate to VR worlds now?

While the “idiot box” in living rooms around Australia is going through its greatest ever changes, Virtual and Augmented Reality is growing at a compounded annual growth rate of 90%+ and may indeed invert our living rooms beyond what any of us can imagine.

As the term “second screen” dominated media conversations just a few years ago, what if instead of watching thousands of minutes of TV per week, VR enabled home entertainment patrons to watch and interact on any number of screens, or better yet, be inside the screen and inside the scene allowing passive functionality and active visceral experiences?