The reality of virtual reality: exploring the Australian public’s attitude toward VR
Virtual reality is either the future of marketing or a niche technology beloved by gamers, depending on who’s spinning it. So what do Australians think of VR: fad or future? Forward Scout shares its results…
It’s safe to say that virtual reality headsets are probably the consumer electronic gear of the year.
It sounds genuinely out of this world. But to ground things a bit we thought as part of the Foresight Project we’d monitor the Australian Public’s current attitudes towards virtual reality.
Attitudes will likely change quickly once people get to experience VR for themselves, but it felt to us an appropriate time to see how people were feeling just as we’re poised for the VR revolution. In some way life will never be the same again. And of course, it gives some interesting strategic insight into the challenges and barriers facing VR in its early stages.
We’ve listed below some of the things we found to be interesting and insightful from the data.
KEY FINDINGS
