Volkswagen flashes back to the 80s in new campaign
Volkswagen has thrown it back to the 1980s in a new campaign which shows a little boy jump into the future in a new Golf.
The 30-second ad created by DDB Sydney shows a little boy playing a car racing game as he suddenly jumps into the future and begins driving the new Volkswagen Golf.
The campaign aims to promote the car brand’s technology as “the future you’ve been waiting for”.
Jade Manning, creative partner at DDB, said in a statement: “When we were young, we dreamed of what the future would look like.
“Virtual reality, cars that flew, all of that. We took that idea to the new Golf campaign, looking at the ‘making the future real’ concept through the lense of a child and featuring the 80’s gaming and futuristic icons we all grew up with.
“We can all relate to being a kid and being fascinated with futuristic things, and what’s really cool is that for this kid his dreams do come true in adulthood with his Golf,” she said.
The campaign will include an accompanying 360 virtual reality film which will be available on social media platforms and in selected dealerships.
Vincent Osmond, creative partner at DDB, said: “It’s a trip back in time, showing not only all of the car’s great new features but also the boy’s bedroom and the ever-changing environment around him, making it far more engaging than a regular 360 film, and really tangible for the public.”
Ben Wilks, general manager of marketing at Volkswagen, said in a statement: “The Golf 7.5 brings Gesture Control, Driver Personalisation, a new level of advanced safety and a more powerful entry level 110TSI engine. Our resolve to make the future real is made tangible by this, the world’s best small car.
Creative studio Alt.vfx assisted in creating the virtual reality aspect of the campaign.
Alt’s creative lead, Tyrone Estephan, said the VR aspect of the campaign was aimed at presenting the Golf’s features “as collectable items in a futuristic VR game”.
- Chief Creative Officer – Ben Welsh
- Creative Partners – Vincent Osmond and Jade Manning
- Art Director – Trong Ronakiat
- Copywriter – Shane Geffen
- Managing Director – Nicole Taylor
- Managing Partner – Mandy Whatson
- Business Director – Lisa Little-Cain
- Business Executive – Catherine Cumming
- Head of TV Integrated content – Sevda Cemo
- Senior Producer – Tash Johnson
- Planning Partner – Graham Sweet
- Volkswagen Australia
- General Manager Marketing – Ben Wilks
- Marketing Communications Manager – Rowena Kanna
- Brand Communications Manager – Julia Reimnitz
- Production Partners
- Production house – Goodoil Films
- Director – JH Beetge
- Executive Producer- Sam Long
- Producer – Chana McLallen
- Editor – The Editors/David Whittaker
- Colorist – Billy Wychegel
- VFX – Alt VFX – TVC & 360
- Producer – Tyron Estephan
- Animation – New Holland – Animation
- Creative/Sound Engineer – Sonar Sound
- Producer – Anwyn Watkins
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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