Wavemaker wins Boomtown’s $1m challenge
Wavemaker Adelaide has taken the prize in the Boomtown $1m challenge for its San Remo campaign Make Friday Night Pasta Night.
The award gives the winner $1m in regional advertising to reach the 8.8m regional Australians living in ‘Boomtown’ across Southern Cross Austereo (SCA), Prime Media Group, WIN Network, Australian Community Media, Imparja, Grant Broadcasters and News Corp Australia.

Wavemaker Adelaide took out the $1m prize for Boomtown