We Are Different and Not Bad Pretty Good take on comms work for GME

Emergency locator beacon and radio communication equipment manufacturer, GME, has appointed We Are Different and Not Bad Pretty Good to lead its communications in Australia and New Zealand.

Not Bad Pretty Good was launched earlier this year by R/GA’s former executive creative director and executive strategy director, Craig Brooks and Joel Pearson. For Different, GME is the latest in series of new business wins this year including Berocca and Bulldog Skincare.

Together, the agencies have already produced a social, digital, out-of-home and PR campaign for the brand, that has parodied Tourism Australia’s famous tagline to create ‘Where the bloody hell am I?’.

The campaign has rolled out on social media, digital and OOH