‘What are we striving for? Equality of opportunity or equality of outcome?’

Calum Jaspan

March 9, 2023 10:02

This year’s International Women’s Day was centred around #EmbraceEquity, however striving for equity in the advertising and marketing industries has not come with a simple definition to date.

This week’s Mumbrellacast features a special panel discussion between managing director of independent agency Bullfrog, Matilda Hobba, head of content and creative at Target Australia, Nicole Mandile, and founder of headhunting firm, iPopulate, Belinda Lodge.

Mandile, Hobba and Lodge on this week’s Mumbrellacast

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

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2 COMMENTS

A.J 9 Mar 23

The title suckered me in, but didn’t quite take me to where I expected. To clarify, are you saying equal opportunity is important, but it should be tailored to individual needs? That would be utopia, but doesn’t tailoring to individual specific needs add to the exist complexity of determining what fair/equal actually looks like?

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Calum Jaspan 9 Mar 23

Hi A.J

The key purpose of the article is a lead into the podcast discussion, which is linked in the article. The full chat is there.

Cheers

Calum – Mumbrella

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