Where media agencies got the jump on creatives
Mumbrella’s Calum Jaspan looks at the key area creative departments have lagged on, and how they are catching up, in this excerpt from The Weekend Mumbo.
There is a lack of diversity at the top of Australia’s creative departments. A lack of diversity that, surprisingly, we don’t see as much in the media agency space anymore.
International Women’s Day is approaching this Wednesday. The pitches and opinion pieces have been coming thick and fast for weeks.
No doubt, gender equality has seen progression over recent years across across differing sections of the media, marketing and advertising industries, but there is still work to be done.
