When it comes to fighting crises, Google Alerts just won’t cut it anymore
PR disaster analyst Gerry McCusker dissects why Google Alerts simply aren’t enough to protect your business against major comms crises.
Imagine trying to defend yourself in an unscheduled scrap against mixed martial arts whirlwind brawler Conor McGregor.
Now, contemplate facing the Celtic combatant with one eye blindfolded, and one hand tied behind your back.
What will cut it? What should we all use?
meltwater.com
Surely this is now getting silly. I need a PR disaster analyst to handle any major comms crises? Are people inventing jobs just for the sake of it these days?
Let me see, I have a PR agency to handle my PR and another person to handle cock ups when the PR stuffs up?
They work precisely for me