Why Brexit is a wake-up call for news media and adtech

Britain is a nation divided by the Brexit vote. James Diamond suggests society is looking at repercussions far worse than the effects of Britain leaving the European Union if we can’t find a way to continue providing for a news media.

As the beneficiaries of advertising spend, we should all be helping find a cure to prevent its demise.

I’m not close enough to the issues, or brave enough to declare one way or the other, as to whether the British people last week made a good choice or a bad one.

james diamond - md- integral ad science

Brexit is contentious and the UK is clearly divided, but the result and subsequent discontent is symptomatic of an issue we all face – the role of the media in society. Was there enough impartial information to guide a true assessment of the issue?

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