Why marketing ugly is perfection
In this posting from the LinkedIn Agency Influencer program, brand strategist Rhys Gillmer hails this innovative campaign from Harris Farm.
We all live in a very competitive world, where it’s hard to escape the mould society expects of us to be seen as successful.
It’s a vortex, one which we are all sucked into whether we like to admit it or not: perfection is a safety blanket, something you can rely on to succeed and eliminate your troubles, while beauty, intelligence and wealth – the three pillars used as criteria for success – dictate much of what makes us tick, and this extends beyond being merely human.
