Why should communication professionals get the top job?

I recently sat on a panel at the PRIA National Conference to discuss why communication and PR is not a career path to the C-suite. It’s a really fascinating question and one that many communication professionals must have pondered just like me.

Indisputably, the role of the CEO has changed over the last decade.

The rise of activism – employee, shareholder and consumer has resulted in an increased focus on how companies behave: their ethics, their role in the community, what they stand for and (of equal importance) what they stand against.