Wisr talks to people’s smart parts in first campaign

Neo-lender company Wisr has launched its first national brand campaign, ‘For your smart part’, via Bear Meets Eagle on Fire.

Wisr has also been announced as a broadcast and digital sponsor of Tokyo 2020 with Seven West Media.

Wisr appointed Bear Meets Eagle On Fire to its creative account in November 2020 and appointed Speed to its media account.

In one of the 30-second spots, Suzie wrestles with the temptation to eat one of the decorative soaps in a bathroom, while a voiceover tries to communicate with her “smart part”.

Anthony Nantes, CEO at Wisr, said: “There is no greater audience, or event, that delivers a better return on investment than the Olympic Games, with a huge reach into Australian homes, concentrated in a few action-packed weeks of high excitement and emotion. From a brand perspective, it offers a rare, ultra-impactful and cost-effective outcome, as we introduce millions of Australians to a smarter, fairer experience underpinned by a groundbreaking customer experience that improves financial wellness.”

Micah Walker, co-founder at Bear Meets Eagle On Fire, said: “We’re excited that all the thinking and distinctive work we’ve built together around Wisr and “For your smart part” will be introduced to Australia during the Olympics. It’s not often you get to run an idea through every part of a brand, and to see that come to life during such a significant moment now, is great for Wisr. ”

Bear Meets Eagle On Fire recent works include a campaign for Optus.


Client: Wisr
Creative Studio: Bear Meets Eagle On Fire
Media: SPEED
Site Design: Resn
Film Production: Revolver
Director: Steve Rogers
Managing Director / Executive Producer: Michael Ritchie
Executive Producer: Pip Smart
Producer: Ian Iveson
DOP: Stefan Duscio
Prod. Designer: Steven Jones Evans

Post Production:
Editor: Alexandre de Franceschi
Edit House: The Editors
VFX and Post: Fin Design and Effects
Sound House: Rumble Studios
Sound Designer: Tone Alston
Sound Producer: Michael Gie
Sonic Branding: Rumble Studios
Casting: Peta Einberg Casting


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