Women on Bumble no longer have to make the first move
Popular dating app Bumble has today announced a shake up to its First Moves function, which requires heterosexual women to initiate the conversation on the platform.
Instead, Bumble has introduced Opening Moves, a new feature that allows female users to display a set of predetermined questions to which male suitors can respond to.
The new feature is part of a new global campaign that has been rolled out in over ten countries.
Bumble’s chief marketing officer, Selby Drummond said, Bumble is continuing to put women’s experiences first.