Mumbrella Logo
Login
News

Campaign Review: The brands targeting young audiences

This week in Campaign Review, Michael Knox, executive creative director at Icon Agency, It’s Friday’s head of strategy, Heather Sheen, and Daye Moffitt, executive strategy officer at Houston Group, share their thoughts on Gen Z-targeted campaigns from Virgin Australia, NAB, and McDonald’s.

May 2, 2024 9:52

In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns.

Brand: Virgin Australia

Campaign: ‘Bring on Wonderful’

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics
Houston Group Icon Agency McDonald's Michael Knox NAB Virgin Australia
Latest
It's official: Google's AI Mode destroys informational clicks
Clemenger BBDO ramps up media as Omnicom integration takes hold
'Designed to intimidate': Police investigate targeting of journalist Nick McKenzie's house
Radio's killing season goes into overdrive, but is the Kyle & Jackie O national strategy dead too?
Is The Melbourne Cup too much of a gamble for sponsors?

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.