Woolley Marketing: Personalising, mass marketing or both?
In his regular column for Mumbrella, Trinity P3 founder and global CEO Darren Woolley looks at and of personalised marketing.
Dear <first_name>,
This must be the lowest common denominator in personalised marketing. Sending an email to an existing or potential customer and you cannot either address the person by name or get their name right.
For all the talk about the ability of data to make marketing more personalised, and the technology to enable this personalised marketing at scale, the evidence is that many are struggling.
