WPP AUNZ moves into second phase of ‘transformation’, campus model extended
WPP AUNZ will be rolling out its campus model in Sydney and Melbourne, announced as an objective in the next phase of its transformation plan during yesterday’s reporting of its full year financial results.
Speaking to Mumbrella, CEO and managing director, Jens Monsees, said the campuses in Sydney and Melbourne “will not run exactly the same” as they do in the smaller markets of Adelaide, Brisbane, Perth and New Zealand, and the intention is to bring “the big broader group under one roof”.
Set to a two-year timeline, WPP’s agencies in Melbourne and Sydney will be moving into custom-built office spaces designed to form a “totally different working environment, less desks, more collaboration spaces.”
“Everybody, every brand under one roof, with their different tribes and their different solution portfolios, [and] with the clients collaborating in our offices or in the client offices,” Monsees said.
