WPP wins The Star’s PR account, creates bespoke agency

March 28, 2019 1:43

WPP AUNZ has created an agency model ‘The Constellation’ in response to winning The Star Entertainment Group’s PR account.

The Constellation will be lead by Pulse – the consumer and brand marketing agency of Opr – and combines communication experts from across WPP AUNZ agencies including PPR, Maverick and Etcom.

It will also be working in partnership with WPP AUNZ media agency Ikon, which won The Star Entertainment Group’s media account late last year.

WPP AUNZ has created agency model ‘The Constellation’ in response to winning The Star Entertainment Group’s PR account

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

George Hughes Jacqui Abbott Richard Brett The Star Entertainment Group WPP AUNZ

1 COMMENTS

Moons have aligned 28 Mar 19

Is a constellation like a cluster…

User ID not verified.

Latest

Radio's killing season goes into overdrive, but is the Kyle & Jackie O national strategy dead too?

'Zoning in on their strengths': The industry reacts to Seven's upfront

ARN and Seven lead gains on the Unmade Index

Australian Marketing Institute announces new chair and directors

'It was always about the jeans': American Eagle CMO opens up about Sydney Sweeney campaign backlash

WPP wins The Star’s PR account, creates bespoke agency

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE