WPP wins The Star’s PR account, creates bespoke agency

WPP AUNZ has created an agency model ‘The Constellation’ in response to winning The Star Entertainment Group’s PR account.

The Constellation will be lead by Pulse – the consumer and brand marketing agency of Opr – and combines communication experts from across WPP AUNZ agencies including PPR, Maverick and Etcom.

It will also be working in partnership with WPP AUNZ media agency Ikon, which won The Star Entertainment Group’s media account late last year.

WPP AUNZ has created agency model ‘The Constellation’ in response to winning The Star Entertainment Group’s PR account

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