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WPP’s The Store extends remit with Moët Hennessy

WPP AUNZ’s specialist retail practice, The Store has been appointed to Moët Hennessy’s strategy and creative account across all of its brands.

Moet & Chandon

The win will see The Store covering all end-to-end strategy, creative and execution services for Moët Hennessy, including brands such as Dom Perignon, Krug, Veuve Cliquot and Belvedere.

Previously, The store was responsible for the Chandon, Glenmorangie and Cape Mentelle accounts.

Rob Draper, CEO at the Store said the agency’s “horizontality approach” allowed them to pick a “tailored team” from varying specialist agencies to give the client “one leadership and financial structure.”

“Team Moët will live and breathe Moët Hennessy brands. They will work together on each campaign through one central point of contact and accountability to create magic that no single agency or group of agencies working in isolation can match.

“I am excited The Store can fulfil Moët Hennessy’s end-to-end through-the-line marketing requirements, going forward”, Draper said.

Rob Draper The Store

Draper: “Team Moët will live and breathe Moët Hennessy brands”

The new team for Moët Hennessy will include in-house specialist from agencies including Paragon, Play, Maverick, Active Display Group, Switched On Media and IM promotions to offer the brand insights, strategy, creative, production, events and activations, promotions, social media and bespoke sourcing.

Speaking on the “bespoke model”, WPP AU/NZ CEO Mike Connaghan said The Store’s approach was the “perfect example” of “horizontality in action”

“This is about drawing on key experts from across our group and from a diverse set of agencies, working together for the benefit of a client with varied and complex requirements.  We’re excited about the prospect of providing these iconic brands with a range of innovative and market-leading solutions,” Connaghan said.

“We were looking for a future-focused partner, committed to creating sustainable value for our customers, our consumers and Moët Hennessy’s portfolio of luxury wines and spirits”, said Ashley Powell, marketing director at Moët Hennessy.

“We needed an agency partner that leads with brand DNA and is looking for a three-way-win that is exciting.”

Late last month, Moet Hennessy appointed Havas Creative Group as its digital and social agency.

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