Wunderman Thompson Future Shopper report finds the consumers most likely to shift brand loyalty

The annual Wunderman Thompson Future Shopper report surveyed over 30,000 consumers globally to understand their digital shopping behaviours and expectations towards retailers and found the Australian consumers most likely to shift brand loyalty.

Almost half of Australians (47%) are inclined to move away from their favourite brands due to rising costs of inflation. While Northern Territory consumers (64%) are most likely to shift loyalty, NSW shoppers (51%) are least likely to do so.