Sir Martin Sorrell: Now, you ‘don’t produce the perfect ad’, you produce 1.6m different creative executions

Speaking on this week’s Mumbrellacast – recorded at the Cannes Lions International Festival of Creativity – executive chairman of S4 Capital, Sir Martin Sorrell said when looking at the difficulty holding companies are having integrating, “you should look at digital separately”.

Sorrell sat down last week with Mumbrella at a bustling Le Monks Cafe, Media.Monks’ headquarters at the festival in the South of France. The festival appeared to be in line with Sorrell’s vision for the future of S4 Capital, citing the intersection of tech, digital, and creativity as why it may have been well-timed for the freshly merged Media.Monks at Cannes.

Sir Martin Sorrell