Ooh!media launches LED site at Brisbane Airport
Out of home media company oOh!media has launched a new LED site at Brisbane Airport. Estimated at $3.3m, its the first stage of the Airport’s changing outdoor advertising assets.
The announcement:
oOh! switches on new LED site in $3.3m transformation of Brisbane Airport media
The first stage of a dramatic digital transformation of Brisbane Airport’s outdoor advertising assets has been switched on.Australia’s largest out-of-home company, oOh!media, has launched the airport’s first roadside LED digital billboard on the busy Airport Drive, which will display fresh creative every 10 seconds.
CEO of oOh!, Brendon Cook, said the switch on represented the most visible part of a $3.3 million investment that included new high-definition internal and external digital sites capable of online and social media integration.
“With state of the art signage both inside and outside of the terminals, we are the only company that can offer advertisers the opportunity to reach 100 per cent of all passengers using Brisbane Airport for domestic and international travel with state of the art signage both inside and outside of the terminals,” Mr Cook said.
oOh!’s Group Director – Fly, Robbie Dery said “These new assets will be seen by more than 20 million travellers each year and will be almost impossible to miss.
“The digital billboard is a colossal 6 x 9 metre structure that creates a high-impact roadside presence for people as they leave the airport precinct.
“Combined with more than 50 new and upgraded sites within and outside the airport, the upgrade will deliver unprecedented opportunities for advertisers to connect with millions of travellers that go through Brisbane Airport.”
The billboard will complement the dominant Skywalk site that traverses five lanes of car traffic within the airport precinct as they head to pick-up / drop off areas and carparks.
“Not only does it look impressive, but its digital capability is world class and makes it easy for advertisers to schedule messages by time of the day and day of the week,” he said.
“Because we can integrate this site with our digital sites at Melbourne Tullamarine Airport, advertisers can run the same portrait creative across both cities.”
General Manager of Brisbane Airport Corporation Terminal Retail & Commercial, Andrew Brodie, said the ability for travellers to interact with digital media was a vital feature.
“Greater interaction between travellers and media inside and outside the domestic and international terminals using smart phones is beneficial and rewarding for both passengers and advertisers,” Mr Brodie said.
“Advertisers can target more effectively while travellers can access richer content like special deals and offers.”
oOh!’s recent acquisition of EYE Corp and its contract with Brisbane Airport late last year extends a relationship that has been in place for more than a decade.
Mr Cook said oOh! is deeply committed to the airport medium across Australia and will continue to invest in developing world class advertising solutions.
“We are especially committed to Brisbane Airport which remains a key to us maintaining our leadership position,” Mr Cook said.
Source: XX
