Yahoo7 audience boss: ‘Marketers should not dismiss mobile apps, they need better user data’
Yahoo7’s product and audience chief is urging marketers not to buy into the growing rhetoric dismissing mobile apps as a marketing tool, arguing instead the problem is a lack of good data around usage.
Caroline Casey, director of product and audience for Yahoo7, made the remarks at the recent launch of Yahoo7’s new mobile developer suite, which is promoting a range of free tools including analytics tool Flurry, aimed at mobile developers.
Casey: marketers need to target power users of their apps.
Questioned about a growing consensus against building mobile apps in favour of more mobile friendly/responsive websites, said Casey: “It is about having a really good app, because if you don’t get it right then people won’t use it.
Q: Who is a hardcore mobile user who plays Angry Birds and uses Shazam?
A: My 7 year old nephew.
@rosco Also my 38 year old mate who is married with a young family. Not every power user is the same and hence the need to understand them better.
“Flurryverse”.
That’s one of the worst ones I’ve heard so far.