Yoshi campaign has ‘done wonders’ for football as A-League TV rights talks continue
Negotiations are continuing over the next A-League media rights deal as Football Federation Australia (FFA) claimed its campaign to encourage kids to support a club has been a social media hit.
FFA head of marketing, digital and fan engagement, Rob Squillacioti, said the campaign has generated half-a-million engagements on Facebook, Twitter and Instagram since it launched earlier this month, while activity on the FFA Twitter handle has seen a near seven-fold increase.
After two rounds of the A-League, Squillacioti said the campaign’s three metrics of success – increased crowds, TV audiences and club memberships – were all up by 33%, 44% and 6%, respectively.
why bother with FTA its dead, put the games on netflix and you get more dosh..optus beinsport we dont need crappy loser FTA channels so 80 years can watch the game..we need more money and sponsors stuff australian sponsors go abroad. seen aussie public rather causes muslim phobia than support a game growing in confidence yet ridiculed by the ever pathetic afl cricket and useless media journalists around the country.