‘You don’t need to be a prick to make a profit’: Wisr’s James Goodwin

July 26, 2019 12:48

“There’s this view in financial services, or what’s come out of the Royal Commission, is that you’ve got to be a prick to profit. But you actually don’t need to be a prick.”

Wisr is a fintech company focused to responsible lending, and that was its CMO James Goodwin’s message to marketers in the finance industry.

Goodwin speaking at Mumbrella’s Finance Marketing Summit

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Brittney Rigby

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.

Topics

James Goodwin Mumbrella Finance Marketing Summit Wisr

1 COMMENTS

Anonymous 29 Jul 19

I enjoyed James’ presentation and he plays the angry startup very well.

I’m still not sure what the difference is between Wisr, SocietyOne, Athena etc and the bank lenders though. They seem to have a friendlier feel about them but presumably they still send round a debt collector when you default?

The first two have interest rates of 9% plus so they’re also making a killing off their customers in the current market. No?

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