You should be marketing mindfully in 2021
It’s time to approach marketing with purpose and humanity, says Danielle Boyd, senior consultant at Think Communications.
More than ever, audiences expect brands and corporations in 2021 to act with purpose beyond selling them a product or service. If the way your brand communicates in the public eye has no personality or is entirely self-serving, then your messaging will slip through the cracks of a highly saturated marketplace.
This is not an entirely new concept, of course, but it is one that is certainly becoming cemented into online culture. It’s more than taking advantage of a Corporate Social Responsibility (CSR) opportunity, it’s weaving your values into everything you do and ensuring your communications are contributing to a positive and empathetic customer experience with your brand.
