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Youfoodz launches Willy Wonka inspired campaign

Youfoodz has released its new Willy Wonka inspired campaign which sees a fridge turn into a portal, transporting its owner to a food-filled garden.

The 30-second TVC shows the woman exploring the Wonka-like land in awe of all the foods available.

Youfoodz is also launching behind-the-scenes content across interactive ‘hotspots’ and social media.

Kane Sala, general manager at Youfoodz, said: “For this campaign, we wanted to go big and have fun. We’re always thinking about what we can do to surprise our customers, so for winter we wanted to involve them in the journey that’s part of creating all our meals.

“We embrace our identity as a young and innovative company, and having a product our customers are excited by is at the heart of everything we do,” Sala said.

Alley assisted in the development of the campaign.

“This campaign is the accumulation of billions of data points, determining exactly what design variables produce the highest conversion lift,” Alley’s head of strategy, Vince Nocerino, said.

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