Telstra launches pop culture-inspired digital and outdoor campaign from The Monkeys and R/GA

Josie Tutty

April 14, 2018 8:59

Telstra has released its latest digital and out of home campaign in collaboration with The Monkeys and R/GA Sydney.

The campaign revolves around contextual, pop culture-based messages, such as “more coverage than a Royal Wedding” and “faster than a reality TV relationship”.

For the messages to stay relevant, R/GA Sydney created a virtual newsroom in which the agency and Telstra representatives work together to devise and place live headlines and reactions to events across major online news sites.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Josie Tutty

Josie Tutty was Mumbrella's deputy editor. She worked on the publication between 2017 and 2019. She's previously written and edited in the UK for Jungle Creations and Trinity Mirror.

Topics

3 COMMENTS

James 14 Apr 18

Why did you need two agencies to come up with that?

User ID not verified.

Hmmm 15 Apr 18

Hmmm,
Very straight forward and has been done before. Is this really being framed up as thriving in a connected world? Posting content relevant messages – been happening for decades – please, some creativity required here!

User ID not verified.

ZzZzZz... 19 Apr 18

Uninspired!

You used to do such great and inspirational networking advertising… this is just boring wallpaper!

User ID not verified.