303Lowe enjoys the ride at Effies with grand prize

Perth based agency 303Lowe has been awarded the top prize at the 4th Effie Awards for its ‘Enjoy the Ride’ campaign. The Grand Effie winning campaign created effective behavioural change in drivers, resulting in Western Australia’s lowest road toll attributable to speeding in a decade. The campaign, for The Office of Road Safety of Western Australia, also picked up to

George Patterson Y&R Sydney was awarded Effective Agency of the Year. It won two gold and three silver Effies, including the Effie for Original Thinking for its work for ‘Vinnies Signed Finds‘ for St Vincent de Paul Society. Naked Communications ‘Steal Banksy’ campaign for Art Series Hotels won two golds for Original Thinking and Small Budget.

Chairman of the Australian Effie Awards, Matthew Melhuish said in a press release: “Marketing thinking has moved on a lot in recent years and the greater availability of data is helping to advance accountability and results based approaches. These awards are a wonderful showcase of excellent strategic thinking, bold campaign ideas, new measurement techniques, clever use of insight and great ROI and they set the bar for us all.”

Retail/Etail
George Patterson Y&R Sydney- St Vincent de Paul Society -’Vinnies Signed Finds’

Financial Services
Whybin\TBWA\Tequila- RaboDirect – ‘Encouraging Australians To Steal Back Their Dreams’

Transformational Digital Business Platform
BMF- Commonwealth Bank- ‘The World’s First Investment Property Simulator’

Government, Corporate and Social Services
303Lowe Perth- The Office of Road Safety Western Australia – ‘Enjoy The Ride’

Most Original Thinking
George Patterson Y&R Sydney- St Vincent de Paul Society- ‘Vinnies Signed Finds’
Naked Communications – Art Series Hotels – ‘Steal Banksy’

Best State Campaign
303Lowe Perth – The Office of Road Safety Western Australia- ‘Enjoy The Ride’

Small Budget under $500K
Naked Communications – Art Series Hotels – ‘Steal Banksy’

20 Silver and 16 Bronze Effies were also awarded. The full list of awards to follow.

Effies full winner listEffies full winner list 2

Comments


  1. The Observer
    7 Sep 12
    4:47 pm

  2. Would love to read the WA Office of Road Safety Effie entry.

    Speed related crashes in WA have been in a steady decline since 2005

    http://www.ors.wa.gov.au/Docum.....n2012.aspx

    In 2011, the number of speed-related deaths increased over 2010 figures in absolute terms and as a proportion of crashes

    http://www.ors.wa.gov.au/Docum.....-2011.aspx

  3. Effin Effies
    16 Sep 12
    3:19 pm

  4. Observer, now’s your chance – click on “Download PDF” here:

    http://www.effies.com.au/effie.....wardpage=1