Agency brews beer to win beer account

A small Sydney creative agency has launched a bid to win a beer account – by brewing its own beer.

Surry Hills-based agency Mr Mumbles has launched the boutique beer label Seven Hills Cream Ale, and has been sending packs of it to beer marketers.

The agency has also created a full page press ad and online campaign in trade title Drinks Trade, and launched the blog Boutique Brewery News and sent postcards from the site to booze brand marketers.

Curious marketers are directed to the website,

According to the agency, it has received enquiries from bottle shop store managers interested in stocking the label.

“Clients, like all people, are more motivated and convinced by experiences not words on a power point presentation,” said Mr Mumbles creative partner Andrew Town.

“It’s an engaging way for us to actively involve ourselves within this space and demonstrates that we can walk in our client’s shoes to understand their business needs better than anyone else.”


  1. The Million $ Man
    16 Aug 12
    5:07 pm

  2. Wonder if they’d have to drop the “Mumbles” like The Monkey’s dropped the “Drunk”. Best of luck team, like your approach.

  3. Anon
    16 Aug 12
    5:15 pm

  4. If the blog and/or the website are anything to go by – I can’t imagine how bad the beer is.

  5. Arex
    16 Aug 12
    5:16 pm

  6. Shame about the flash animation

  7. Tim Bowen
    16 Aug 12
    5:31 pm

  8. This is the type of marketing i love hearing about. Congrats to all those involved, hope it pays off.
    Shame it took about 2 minutes to load.

  9. Penguin Alert
    16 Aug 12
    6:44 pm

  10. Another great idea ruined by shitty execution.

  11. lite ale
    16 Aug 12
    10:08 pm

  12. well done, great idea, hope you get lots of business, took 3 secs to download

  13. BDG
    17 Aug 12
    6:58 am

  14. What a wank. Hope it pays off.

  15. Woody
    17 Aug 12
    8:45 am

  16. Good luck fellas.

  17. Andrew Hamilton
    17 Aug 12
    9:49 am

  18. Great way to differentiate and show a genuine interest in the industry – I will be very surprised if this doesn’t pay off.

  19. Matt
    17 Aug 12
    12:32 pm

  20. Nice idea, but the eyesore that is their website doesn’t exactly scream “we can follow through on exeuction”.

  21. Beer
    17 Aug 12
    1:57 pm

  22. Flavour of the month? –

  23. Mike
    17 Aug 12
    2:01 pm

  24. Horrible art direction.

    This screams “we cannot execute an idea at a bench mark that is expected in our industry”.

  25. @FergDelight
    17 Aug 12
    3:47 pm

  26. Wow Mike. How to be supportive. What would your label look like?

  27. Ben Coverdale
    17 Aug 12
    3:53 pm

  28. Nice idea. I really like the initiative. That said guys, the hoards are right about the online execution. It can be fixed though. Simplify it. Take the roo out, it’s not needed. Zoom straight into the bottle instead. There you can reveal a funky designer label and your copy. You’ll be much happier if you do.

  29. @FergDelight
    17 Aug 12
    4:02 pm

  30. OK Mike… I’d like to retract my former statement. Thought you were talking about the packaging, which I think is actually pretty nice. The website…agree… YIKES.

  31. sharyn
    17 Aug 12
    11:00 pm

  32. Hope it works for you guys, like the bold idea. Let us know if you need a word of mouth campaign to go with that beer launch 😉

  33. Macsmutterings
    20 Aug 12
    10:05 am

  34. What this beer needs is some market research behind it 😉

    Love the approach, good luck