Agency brews beer to win beer account
A small Sydney creative agency has launched a bid to win a beer account – by brewing its own beer.
Surry Hills-based agency Mr Mumbles has launched the boutique beer label Seven Hills Cream Ale, and has been sending packs of it to beer marketers.
The agency has also created a full page press ad and online campaign in trade title Drinks Trade, and launched the blog Boutique Brewery News and sent postcards from the site to booze brand marketers.
Curious marketers are directed to the website, SevenHillsBrewery.com.au.
Wonder if they’d have to drop the “Mumbles” like The Monkey’s dropped the “Drunk”. Best of luck team, like your approach.
If the blog and/or the website are anything to go by – I can’t imagine how bad the beer is.
Shame about the flash animation
This is the type of marketing i love hearing about. Congrats to all those involved, hope it pays off.
Shame it took about 2 minutes to load.
Another great idea ruined by shitty execution.
well done, great idea, hope you get lots of business, took 3 secs to download
What a wank. Hope it pays off.
Good luck fellas.
Great way to differentiate and show a genuine interest in the industry – I will be very surprised if this doesn’t pay off.
Nice idea, but the eyesore that is their website doesn’t exactly scream “we can follow through on exeuction”.
Flavour of the month? – http://www.beervsidea.com
Horrible art direction.
This screams “we cannot execute an idea at a bench mark that is expected in our industry”.
Wow Mike. How to be supportive. What would your label look like?
Nice idea. I really like the initiative. That said guys, the hoards are right about the online execution. It can be fixed though. Simplify it. Take the roo out, it’s not needed. Zoom straight into the bottle instead. There you can reveal a funky designer label and your copy. You’ll be much happier if you do.
OK Mike… I’d like to retract my former statement. Thought you were talking about the packaging, which I think is actually pretty nice. The website…agree… YIKES.
Hope it works for you guys, like the bold idea. Let us know if you need a word of mouth campaign to go with that beer launch 😉
What this beer needs is some market research behind it 😉
Love the approach, good luck