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Opinion | Features
Whose views skew the news? Media chiefs ready to vote out Labor, while reporters lean left
Most journalists lean left-of-centre, says Folker Hanusch of the University of the Sunshine Coast, in a post first published on The Conversation.Most Australian journalists describe themselves as left-wing, yet amongst those who wield the real power in the country’s newsrooms, the Coalition holds a winning lead.
But while the media’s political leanings will no doubt be debated in the lead-up to September’s federal election, our study has also found other largely unscrutinised biases remain – particularly whose views disproportionately shape the news.
It's time for a new New Wave in the film world
Government funding bodies are lazy and decadent, says industry veteran Michael Thornhill but in a piece that first appeared in Encore, Ed Gibbs begs to differ.I vividly remember the time I first saw Animal Kingdom, David Michod’s breathtaking labour-of-love feature debut. The press screening was half empty, despite the film winning the Grand Jury Prize at Sundance just months earlier, in 2010. Yet its superb performances, stylistic flourishes and overall polish left me speechless. Could this really be a feature debut, an Australian one at that, I wondered, almost out loud? It seemed too good to be true.
Going cold turkey on an agency addiction
Life is sweet for freelance writer Max Kitchen, but in a feature that first appeared in Encore, he admits his struggle against returning to the agency fold.I’ve never taken heroin. But I suspect if I had, the temptation to try it again would not be too dissimilar to the lure of returning to agency life.
Can sport save Ten?
First there was the Grand Prix. Next came the reported $500m bid for cricket rights, then Ten secured the 2014 winter Olympics. So, can sport save the ailing network? In a feature that first appeared in Encore, Nic Christensen investigates.The television sports rights bidding process is a bit like a game of poker.
Check, fold or bet. Those were the options for the Ten Network last week when it had to finalise its bid for the cricket rights.
Andy Lark: good for the marketing of marketing
I can still remember the first story I wrote about Andy Lark, when it emerged that he was to be the new chief marketing officer of CommBank.
It was immediately clear that Australia was about to meet an interesting marketer, one who blogged and tweeted and thanks to his time at Dell in the US was digitally savvy. Even two years ago, that was a big deal. The fact that he also had a stint in public relations gave him an absolutely intriguing background before he even arrived.
Storming the media barricades - advice for young journalists
This week Mumbrella’s Nic Christensen, who began his career four years ago, gave the keynote address to would-be journalists at the Media, Entertainment & Arts Alliance’s Student Day. This is an edited version of his speech.Good afternoon, I can remember distinctly the last time I was in this room.
It was 2009 and I was sitting where you are. I’d come to this event, a friend and myself — from memory we sat up the back — and I can remember at the time wondering if I’d ever get a job as a journalist.
It was only four years ago and then as now getting a job was ultra competitive but I’m not sure there was quite as much media ‘doom and gloom’ as there is now…
Paywalls will help fund campaigning journalism
In this guest post, News Limited’s group editorial director Campbell Reid responds to the views of ninemsn’s Hal Crawford that the company’s push into metered paywalls is about data rather than dollars.Hal Crawford is both right and wrong in his article which argued that our digital subscription plans are all about the data.
Fake it 'til you make it... as a features editor
Cosmo’s Kate Leaver tells us how to bluff it in her job in a feature that first appeared in Encore.What do you do, as a features editor?
Really, play with words and ideas all day. At any one time, we’re working across three issues of the mag – getting one on its way to the printers, pooling all the words together for another, and planning the issue after that. It’s busy but it’s a pretty magnificent process.
Savage counsel - JFDI
Hi Chris,I run a medium-sized agency that is doing pretty well. As the leader, I am finding my workload just seems to go up and up. I am struggling to stay motivated and particularly to tackle the bigger and tougher challenges I have to face every day. How do I keep up the energy when there just seems so much to do? How do you do it?
Productive, successful executives are those able to consistently tackle difficult and big challenges. It’s a constant struggle for me so I know how you feel. How do the successful leaders do it?
Q&A with Brett Clegg
Brett Clegg, group director – business media, Fairfax Media, in a Q&A that first appeared in Encore, on the journo who refuses to work with him – his wife.Who is the most powerful person in Australian media and why?
Hard to go past Rupert Murdoch. He controls the single largest and most diverse portfolio and is intent on leveraging its scale (and, of course, influence). He’s an innovator and his will to win is obvious to all.
The experiential experience
Anyone can throw up a tent in a high-traffic area and harass the general public, but what does it take to pull off an effective experiential event? In a piece that first appeared in Encore, Matt Smith investigates.A television commercial can easily be muted and ignored, but try ignoring a purring, squirming cat in your arms. That was the experience awaiting passers by in Sydney’s Martin Place in October last year when Mars Petcare built Whiskas Kitten Palace.
The News Limited paywall isn't about revenue. It's about data
In this guest post, ninemsn’s editor in chief Hal Crawford argues Fairfax Media and News Limited’s new paywalls won’t draw much revenue, but will generate data. And they’re late to the data party.When I first learned that ninemsn’s major digital competitors Fairfax and News Ltd were going to introduce paywalls across their mainstream properties, I was excited.
Every obstacle thrown in the way of their audiences is an opportunity. People hate friction and anything that makes life difficult on a rival site is a chance to get them on yours.
Is this the worst time to be a journalist?
With scores of redundancies in 2012 and a mass exodus of experienced journos, is this the worst time to be a journalist? In a feature that first appeared in Encore, Nic Christensen asks the question.In June last year a tsunami of redundancies began to sweep across Australia’s media landscape. They came in a series of waves and in the 12 months that followed, an estimated 1,200 journalists departed the mainstream media.
Are you a conscious leader?
As the advertising and marketing industry struggles to address the issue of rocketing rates of staff churn in their businesses, Slingshot CEO Simon Rutherford argues that today’s ‘conscious leaders’ should be more focussed on creating ‘staff wellness’ in order to deliver high performing teams and healthy profits.
A conscious leader believes the business has a greater responsibility towards the community it operates in. To ensure sustainable long-term profits, people must come first. Awareness, trust, authenticity, transparency, 100% responsibility, connection, compassion, and love: these are the tools of the conscious leader.
Suits: less popular than pest controllers
Advertising suits have a thankless job that is currently being eroded by the changing industry says Naren Sanghrajka in a piece that first appeared in Encore.Not in my wildest, craziest nightmares would I ever have thought I’d say this. But I’m going to. Being a bean counter is far more appealing than starting as a suit in advertising. There it is. I said it. I actually said those words.
Yes, it’s incredibly depressing. But it’s true.
Australia’s first deals site for gays and lesbians launches
Australia’s first gay and lesbian online shopping portal has launched.
Devised by Pink Media Group, Pink Rewards is a one-stop destination for discounted products and services in travel, beauty, technology and fashion.
Among the brands with offers on the site – which takes advertising – are Webjet, Marie Claire, Naked Tan, Star Shots Photography, Red Balloon, DNA Magazine, Laser Clinics Australia, Marcuse and Pacific Magazines.
Ben Mulcahy, Pink Media Group’s MD, said: “Current shopping sites are not tailored to our lifestyle. The imagery is predominantly heterosexual couples, many products for families with kids. We want products and services which are tailored for our lifestyle at rewarding prices.”
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Comments
13 Jul 12
11:21 am
briliant concept
13 Jul 12
11:26 am
“Current shopping sites are not tailored to our lifestyles”??? So gay and lesbian people don’t go holidays, have massages, eat in restaurants and have their hair done? What a load of cobblers! What’s his site going to sell – leather hot pants and rubber fists?
13 Jul 12
12:01 pm
One can never have enough rubber fists, WD.
13 Jul 12
12:29 pm
Not a truer word said, Lucio.
13 Jul 12
12:34 pm
It’s obviously selling a sense of belonging, which is a powerful motivator to spend particularly if you are feeling othered by ‘mainstream’ society.
13 Jul 12
12:47 pm
did you say leather hot pants… I’ve been looking for a pair of them for ages
13 Jul 12
12:48 pm
I don’t think that gays and lesbians need a site just for them. Most offers on the landing page take you straight back to the normal site anyway. I think it’s silly that by changing the background to pink and adding in an offer featuring two gay people advertising cheap photographs, they think they have created a unique gay shopping offering online.
13 Jul 12
12:49 pm
Who is the queen responsible for this disaster?! I’m gay and the sight scares me!
That’s all.
13 Jul 12
12:59 pm
I gather noone actually clicked the link and took a look at whats on offer? It is very clever i think. Definitely speaks to the Gay and Lesbian market and think it will do well!
13 Jul 12
1:22 pm
I think it’s a bit weird, actually. I’m part of the LGBT community and have never felt like sites like scoopon etc “don’t cater to me”. Regarding imagery – what’s that got to do with the product? If I saw ads etc on a mainstream site with gay couples I’d actually feel like they were pandering a bit, like when you see the perfectly racially diverse photos. Feels a bit forced. Having an LGBT-specific site just kind of reinforces the “separate but equal” idea that we know so well…. or am I reading too much into this??
13 Jul 12
1:34 pm
I think it’s fantastic! I will absolutely use this site.
13 Jul 12
2:23 pm
Why do some gays want to identify themselves by their sexuality?
“No i cant shop on regular sites, for I am gay and therefore apart from you.”
Nothing helps promote equality more than showcasing that you have special needs unlike everyone else
13 Jul 12
3:13 pm
Is this an LGBT-specific “site”, or an LGBT-specific “portal” to other sites/products that are clearly acknowledging our community and providing opportunities to purchase products and earn rewards/discounts.
Of course imagery is important (ask any marketing guru).
While these organisations seem to have no problem catering to our tastes, offering us discounts if we spend our pink dollar with them and idenitfying/acknowledging us a viable(?) community…. would any of them be so eager to “publically support the gay marriage bill” on their websites!!!
Do I detect double-standards?!?!?!
13 Jul 12
3:17 pm
I love it! I like the selections for the guys, big fan on swimmers and undies!
13 Jul 12
3:55 pm
Don’t Gays and Lesbians just want to be accepted like everyone else? Why do they need to be treated any differently with their own rewards program? Maybe we should start creating them for all sorts of community groups and minorities.
13 Jul 12
4:25 pm
can’t wait for the group buying site for gluten intolerant … because as someone who is gluten intolerant I’ve always felt that groupon/scoopon/livingsocial just never acknowledged my lifestyle … what with their pro-gluten stance and all.
13 Jul 12
4:44 pm
I don’t see why all you people have this huge problem with it, Its a portal to other websites that are offering specials. There i’snt a button that says if your “hetro” get off our site. Its just where Gay and Lesbian people can go and shop and take advantage of great deals. Its open to everyone. I think its great! I will be using this site, and will be telling my friends about it. Being gay myself i do not feel its segregating the community, its a tool to help enhance a lifestyle. Its a very clever marketing tool. Its business. Ben Mulcahy is a master mind to come up with this idea!
14 Jul 12
1:40 pm
Huge market with lots of disposable income
16 Jul 12
4:37 pm
I have a question …
I lived in Spain for 5 years with my son, and through health reasons had to come back to the UK. I still have my home there – rural, mountainous country 45 mins from the coast. My gay mates have said to me it’s the most beautiful place and that I should “market it to the Pink Pound” – exactly what they said.
I have no idea how to go about doing that and, not being gay myself, am anxious to not offend by saying the wrong thing. It is a lovely place – immaculate, private roof terrace etc (I don’t want to go on, I’m not trying to sell it to you, I’m after advice!!).
Do you have any thoughts that could help me navigate this terrain?