Being Lara Bingle sheds 300,000 viewers on last week

Being Lara Bingle took a big hit in the ratings last night, down 300,000 viewers on last week, as it struggled to cope with competition from the Olympics.

The reality show about the Australian model last week took 768,000 across the five city metro markets, but last night dropped to 463,000, according to preliminary ratings from OzTam.

The result is almost 200,000 down on its previous worst result of 650,000 in mid-July.

In its time slot Being Lara Bingle was third behind the Olympics and Seven’s Once Upon A Time on 807,000, which last week took 855,000, to see a drop of less than 50,000 in the face of the games.

The show placed 20th in total viewers, but jumped in the 16-39 key advertising demographic to 10th. in 18-49 it placed 13th and in 25-54 it was 15th.

Winning the night was the Olympics again. London Live: D4 Early Evening, from 6.50pm – 8.30pm took top honours with 1.79m, followed by London Live: D4 Evening with 1.539m. Nine News was third on 1.362m.

Seven News was the network’s highest-rating show in fourth with 1.136m.

Ten didn’t get a show in the top ten, with MasterChef All Stars the network’s most watched on 771,000 in 11th place.

The top three spots for total viewers were the same as in the 18-49 and 25-54 advertising demos. But in the 16-39 demo Seven’s Home And Away was third, followed by Winners & Losers.

More to follow


  1. TV Addict
    1 Aug 12
    9:24 am

  2. Is anyone surprised? Its dumb & dumber the series.

  3. Rob R
    1 Aug 12
    10:07 am

  4. Hmmm, it is the Olympics. Very similar to the story yesterday on the Shire. How are Seven’s and ABC’s shows fairing (assume ABC fairing a tad better than the commercials?)? Similar percentage in audience drop? Can this be put in perspective? I should say that I think Bingle and the Shire are completely sh1t and I don’t work at TEN but I also know (from stories on here) that they (The Shire & Bingle) are attention grabbers so just want to make sure we’re comparing apples with apples.

  5. Lucio
    1 Aug 12
    10:14 am

  6. I think the photo says it all.

  7. Bustin Jeibers
    1 Aug 12
    10:25 am

  8. @TV Addict Dumb & Dumber the series (with the original case of Dumb and Dumber) would be entertaining – and watched by millions worldwide.

    Lara Bingle pratting about pretending/actually being thick as two short planks and being labelled ‘entertaining’ is just sad.

    Really really really really sad.

    Hopefully she loses another 463,000 viewers next week and finally gets the attention she deserves.

  9. Corey
    1 Aug 12
    10:47 am

  10. Isn’t this to be expected when the Olympics is on? The games is such an abnormally it seem really strange to be reporting week vs week ratings.

  11. Groucho
    1 Aug 12
    10:58 am

  12. It is hard to imagine that people are deserting such challenging, stimulating, and aspirational television like this. What is the world coming to, I mean really?

  13. Rob R
    1 Aug 12
    11:32 am

  14. Also last week it had the lead in of MC’s penultimate ep, which would have been worth at least 100k.

  15. Dave J
    1 Aug 12
    11:46 am

  16. Even in the nude nobody wants her.

  17. Colin Delaney
    1 Aug 12
    12:59 pm

  18. Hi Rob.

    Story amended: Seven’s Once Upon A Time in the same time slot lost less than 50,000 viewers, from 855,000 last week to 807,000 last night.


  19. Rob R
    1 Aug 12
    1:55 pm

  20. Col, point made. I’m sure the lack of lead in and Olympics had an effect but it would seem a tird is a tird just like an apple is an apple….

  21. Corey
    1 Aug 12
    2:05 pm

  22. What was the launch figure of Once Upon A Time. That will tell the real story I’m guessing the viewers have probably halved?

  23. georgie
    1 Aug 12
    2:46 pm

  24. Why is anyone surprised that BLB would take a big hit in the ratings.What do you expect in an Olympic week?Really. I am so over the Olympics not even sure what is on when.Seems people in US are also complaining about the NBC coverage so times they are a changing!!

  25. Stephen Barr
    1 Aug 12
    2:47 pm

  26. For the love of God how does David Mott keep his job ?

  27. Jeff Kaplan
    1 Aug 12
    2:50 pm

  28. Is that why Amazing Race Australia is on hiatus until after the Olympics?

  29. Tom
    1 Aug 12
    3:25 pm

  30. The only surprise to me is that there are almost 500,000 imbeciles still tuned in to see this shite.

  31. TellyPrompter
    1 Aug 12
    3:52 pm

  32. Who wants to watch one big advert, interspersed with – guess what!? – more advertising! LB is not a dummie, but the programmers sure are!

  33. Richard Moss
    2 Aug 12
    9:34 am

  34. I hear what people are saying, I have read the list here, and I think I can understand the feelings perfectly.

    However, in the professional theatre when a show is going badly there are many avenues to pursue before simply dumping the production.

    I can’t help thinking that there is too much pressure to make ratings, therefore a bunch of corporate speaking individuals get together and take wild stabs in the dark, hoping to pin the tail on the donkey and make a big hit . This approach might work one day, but they might also get the required straight set of numbers and win lotto.

    I took risks in the theatre many times, but when things went wrong I had to move quickly to fix them, if you don’t trust the show then dump it, but you had better be prepared to ask yourself why it was up there in the first place.

    Inventing a show and bringing it into peoples homes for approval, is a craft in itself, no amount of corporate training, and no number of business or arts degrees will produce the result, it takes experience, collaboration, sympathy, hard work and artistic know how.

    Without these things, the results are out there speaking for themselves.

  35. Rob R
    2 Aug 12
    10:22 am

  36. Great post Richard!

  37. Corey
    2 Aug 12
    1:38 pm

  38. Gruen Sweat lost a huge amount of views week to week…. Randling is DOA… why is everyone picking on poor Lara?

  39. Stephen Barr
    2 Aug 12
    2:21 pm

  40. Richard may have spoken from the heart and his words ring true.What’s inexcusable is the cavalcade of disasters Network TEN invests in.
    You can have a cake walk of Industry Heavyweights throwing around their corporate opinions accompanied by degrees,diplomas and statistics what troubles me is the lack of instinct.
    TV executives in this country in particular waddle round the corridors of power with all the subtly of a herd of wild elephants yet these loud,generally obnoxious, supposedly passionate individuals continually deliver jaw dropping disasters.
    How can so many Titans of industry be totally devoid of some sort of innate feel for TV ? Self praise is no praise but I’m on record in many forums damning these useless shows well in advance of their abject failure.
    How can these experts be so far off the mark and be so blind to all their flaws ?
    As for Andrew Denton getting a mention in despatches his new creatives are pointless and vague.
    Finally who in their right mind would approve the return of “CAN OF WORMS”

  41. TellyPrompter
    2 Aug 12
    4:42 pm

  42. Couldn’t agree more @StephenBarr, however re your last point: it’s not ‘the return of Can of Worms’, it’s the return of Chrissy Swan. They should never have let her leave The Circle (may it rest in peace). She’s GOLD.

  43. Jim
    4 Aug 12
    11:28 am

  44. Can somebody explain to me why this person is considered remotely interesting? I mean what of interest is on offer? Intellect, original thought, talent? What? The real problem with TV in this country? Those calling the shots think that the majority of their audience are utterly stupid…here’s the’re the ones looking increasingly stupid for even considering broadcasting this rubbish. It just proves that talent, ideas, originality are things to be derided in this country, frowned upon for being new and interesting. If you have an idea in this country…just go OS..there is nothing here in this demented media landscape.