Booking.com reveals two new ‘epic’ ads
Booking.com has launched two new advertisements in the space of a week as part of their ‘Booking.com, Booking.yeah’ campaign.
https://www.youtube.com/watch?v=uOMmPIondHY
The ads, by Wieden + Kennedy Amsterdam, are the latest in a series being pushed out globally by the travel comparison site, with one showing a woman evaluating her partner’s looks based on the hotel facilities, while the second dwells on the delight that comes when finding accommodation that suits niche needs.
https://www.youtube.com/watch?v=m0fNIG8yywo
Mariam Chehab
topics
booking.com
Brilliant!
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Really Ben?Brilliant.Are you sure about that?Seems like just another poorly branded generic travel site.God knows there are enough of them.
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I thought it was really funny too (but please don’t yell at me for saying so. I’m too sensitive…)
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The 30 sec – You’d never get away with describing a plump woman as a “5” and then a slimmer/more toned woman an “11”. Sexist, dumb, weird, poorly casted, and just a bad idea.
The one minute – clever, funny, seemed relatively original and memorable.
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Can we have a moratorium on using the term “epic”, please?
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These ads are great. They’re entertaining and they do a good job of highlighting features people get excited about at hotels. No need to take them so seriously @Bill or @Bear – Booking.com don’t seem to.
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FYI Bear, the 60 seconder, which you do credit as clever,funny, was co-created by a talented Melbourne woman, now working with WK Amsterdam. Well done Kia.
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“Seems like just another poorly branded generic travel site”…. Couldn’t be more wrong on both counts. Booking.com is HUGE and the people behind are very very smart.
The brand was built over many years online and is now going with TV in most major markets.
Really working for them here in Oz as they have usurped wotif.com as most popular in terms of visits, according to Hitwise.
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Ok, here’ something to consider: if the genders in the first ad were reversed, wouldn’t that be considered sexist?
So if a below average overweight woman jumped into a pool and came out hot and sexy no one would say anything bad?
Welcome to the world of double standards for sexism…
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Of course its sexist. I would have had a slightly happier evening with it not being shoved under my nose like a smelly turd on youtube.
Also, yes, sexism against men is just as wrong as sexism against women. Yes, I care. I came here right after seeing to it make a comment to the effect of ‘Damn, this is sexist!’
Kindly stop assuming otherwise by complaining about double standards and automatically assuming ‘no one would say anything bad’. Especially with this advert, which somehow manages to be demeaning to everyone.
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