Tourism campaign to bring back Aussies to quake-hit Christchurch goes live
Mayor Bob Parker: "Australia, I want one of your big things"
A campaign to entice Australian tourists back to earthquake-hit Christchurch – dubbed “the most challenging brief of 2012 – has gone live.
The campaign is being fronted by Christchurch Mayor and former This Is Your Life presenter Bob Parker, who said in a press release: “We’ve got a major issue in Christchurch at the moment. We’ve got tourists flocking here from all over the world – but where are the Australians?”
The first phase of the campaign, which cost $980,000 in production and media spend, sees the Mayor go on a tour of Australia to drum up support from local officials for Christchurch. The central theme of the campaign, which launches with three videos on Christchurch’s YouTube channel, is around ‘big things’.
I like the bit where they talked about archaeology students digging up Christchurch in the futureand finding all the big things. ‘Cause nothing says ‘we had an earthquake but we’re OK now’ better than a reference to archaeologists of the future digging up the town.
Go CHCH yeah.
Love it! Go Bob!
haha, that’s really good.
give HBO a call, if that was a TV show i’d watch it…
For goodness sake, there is nothing bigger in Christchurch at the moment than my HUGE……..BONNIE……………just find her (cant miss her) at 137 Hulverstone Drive, Burwood…………..One of the only houses left in the red zone……….. She is an Aussie Icon, especially in the BIG BOONAH and BIG SUNNY COAST!!!!!!!!! Go for it, you wont be dissapointed, she’s MASSIVE !!!!!!!!!
Production credits:
Production House: Finch
Director: Alyssa McClelland
Executive Producer: Michael Hilliard, Rob Galluzzo
Producer: Sophie Thiellon
DOP: Graeme Ross
Editor: Scott Walmsley
Well done lads and ladies. Good work.