CommBank turns a garden into a cricket pitch in new ad
CommBank is continuing its “Summer of Can” advertising activity around its Cricket Australia sponsorship with another campaign promoting a competition for new Everyday Account openers to win $10,000.
The Change Your Everyday ad – created by M&C Saatchi – features a time lapse video of a miniature cricket pitch being built in a suburban back garden.
View the ad:
The promotion runs alongside a separate competition being run by CommBank around The Ashes.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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A bit stupid to be starting a new campaign based on cricket when the Australia Day weekend is a day away and everybody will be back at work next week signalling the end of summer and the holidays.
I suspect that when everybody is back cooped up in their offices and having to take s*** from overbearing bosses they will be very bitter and resentful that they had to “change their everyday”.
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Why isn’t the sightboard behind the bowler’s arm?
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