eBay ad spoofs the price-matching promises of David Jones
Online retailer eBay has launched a spoof campaign that mocks the claims made in a press campaign by David Jones.
The eBay attack-ad highlights the conditions DJs attaches to the promises it makes in its price-matching policy, which eBay says does not extend to online retailers, liquidation sales or clearance stock. The ad headline reads, “Our promise: always staying one step ahead of the Joneses.”
The David Jones press campaign ran in the Sydney Morning Herald last week.
Good call by eBay – just highlights that you don’t get to choose who your competitors are – your consumers do that all for you!
Another great tactical piece from eBay Australia; captalising on Australian’s growing shopping habits. Can’t wait for the Christmas campaign.
Not the first example of eBay taking on retailers head-on… http://www.danielbowen.com/201.....et-retail/
Excellent! Love.
Awesome,let’s keep sending our money offshore.I’m sure it’ll be happier there.If we keep shopping at DJs they’ll just keep employing Australians!
^great username
@CP Because everything you buy at David Jones is Australian, right?
eBay one of the biggest and fastest growing companies in the world today – picking on David Jones one of Australia’s oldest businesses as it struggles to keep its head above water.
What a tragically bad joke! Give me Miranda Kerr any day!
Surely eBay could find something good to say about itself without making ads about the disclaimers in other ads.
Pathetic!
If DJ’s had a website and that at least offered a great browsing experience and backed it up with awesome service and then tried to work on a strategy to compete against the cheaper overseas pricing they might get somewhere. Something that it repeated far too often in Australia.
Australian online consumers are so far ahead of the large Australian retailers it is not funny.
Ebay has nothing better to do than create spoof ads. I can’t take them seriously. David Jones is an Australian icon – it’s nice to see them going the extra step and looking after it’s customers.
But you can’t buy anything big on Ebay as its too risky – can’t be sure the seller will back up their promises .. eg. like a warranty on whitegoods etc
@BOB, I buy all my whitegoods from eBay, Most of the time its cash when you pick them up, hell Ive even bought a kitchen on there. Love both DJs & eBay but I hate fine print so good on eBay!!
@Bob How long have you worked for DJ’s Bob?
DJs can get served like this because they have failed to move with the times. A prehistoric e-commerce site, sales where they wheel out designer rags from 1998 still sitting at 50% off covered in make-up and sweat – hardly the hallmarks of a forward thinking company.
Its history repeating itself when theatre was threatened by silent movies, or live performances threatened by the gramophone, either adapt or disappear.
if you don’t understand the technology, you cannot adapt as seen by David Jones or Harvey Norman.