Hard Hat Digital wins Fernwood Fitness

Hard Hat has been appointed by Fernwood Fitness to handle its digital media.

The announcement:

Hard Hat is excited to announce that it has been appointed by Fernwood Fitness to work across all digital media. The agency has been tasked with implementing a program for continuous improvement across Fernwood’s website and social media channels, as well as extending traditional campaigns in to the digital realm. The appointment comes after a competitive pitch in August.

Boasting 68,000 members and over 70 clubs nationally, Fernwood is Australia’s leading women’s health club.

Bianca Richards, Fernwood’s national marketing manager said: “It’s important to us to remain the experts in women’s health and with a minefield of noise out there we want women to know that the information we are giving them is honest and accurate. Women now are so ‘onto it’ and with the digital space being more vital than ever before, Hard Hat presented a great opportunity for us to be able to do what we do in a much smarter way”.

Hard Hat’s Dan Monheit believes that Fernwood’s focus on digital will have a significant impact in both the short and longer term: “The decision to join a health club is not one that consumers enter into lightly, and in 2012 the role that digital plays in these decisions can’t be overstated. The team at Fernwood are so passionate about what they do and the product they’ve created is incredible. Bringing these elements to life online is not only exciting, but something that will make a huge difference to the growth and evolution of the Fernwood business, as well as to the women of Australia – and we’re thrilled to be a part of it.”

Hard Hat will begin working immediately.

Source: press release

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