Banter erects playground ‘frozen in time’ for Sydney Children’s Hospitals Foundation

Brand experience and engagement marketing agency, Banter, has created a playground trapped in time for the Sydney Sick Kids Appeal – an initiative by the Sydney Children’s Hospitals Foundation (SCHF).

The playground – named Paused Playground – features a seesaw, swing and slide “frozen in place” to mimic the reality that hospital stays can unwittingly pause childhoods for sick children. Visitors are encouraged to bring the equipment to life by scanning a QR code to activate the augmented reality capabilities built into the activation.

By incorporating the technology into the display, the playground was developed to show people “where their money can go, with an immediate donation bringing the Paused Playground to life”.