Herald Sun prepares to turn on paywall

News Limited’s Herald Sun will tomorrow become the company’s first Australian tabloid to turn on a pay wall.

After a two month free trial, readers will be asked to pay $2.95 per week to access premium digital content.

Herald & Weekly Times MD Peter Blunden said: “The expansion of our business across multiple platforms will enable us to remain competitive for the long term.”   

The publication is offering a number of subscription bundles including:

  • $2.95 per week: full digital access to the Herald Sun, website, tablet app and mobile site
  • $4.95 per week: full digital access plus newspaper delivery on Saturday and Sunday
  • $5.95 per week: full digital access plus newspaper delivery Monday to Friday
  • $8.95 per week: full digital access plus newspaper delivery every day

Six and seven day Herald Sun print subscribers are being offered a complimentary digital pass.

Similarly to sister title The Australian which launched a paywall in October, the Herald Sun is adopting a freemium model, with some content still available free.

But the Herald Sun’s columnists including Andrew Bolt, Mark Robinson, Terry McCrann, and Susie O’Brien will  only be accessible to subscribers.

Other content will include the SuperFooty AFL  and TrueCrimeScene sections.

Comments


  1. Michael
    11 Mar 12
    2:25 pm

  2. Andrew Bolt only available to subscribers.

    Sounds like everyone is a winner from this news.

  3. Lennier
    12 Mar 12
    3:48 am

  4. I’ll miss Tezza, though. With his ‘crap, crap, crap’ article last Tuesday, I reckon he officially became Australias Greatest Trollumist. Andrew gets all the attention, but Tezza really puts in the hard yards in persuit of the LOLs.

  5. Elbogrease
    12 Mar 12
    9:36 am

  6. The Bolter behind a wall? Just where he belongs.

  7. Alex
    12 Mar 12
    9:50 am

  8. As an old age pensioner this was my daily reading. Until today’s show of thoughtfulness, I bought the Herald Sun twice a week, which will now cease.

    I believe age pensioners should be exempted from this impost.
    My only way to show my disgust is to cease buying the Herald Sun on Wednesdays and Fridays.

  9. Stefan
    12 Mar 12
    11:38 am

  10. I stopped reading the Australian when they did this and will do the same with the Herald Sun. TheAge are the winners here.

  11. Southbank Sam
    12 Mar 12
    11:46 am

  12. You can put as much credibility in Blunden’s forecast as the judge did in the evidence he gave at the Guthrie trial: zero-to-not much.

    They must be dancing jigs at Fairfax today

  13. Carole Goldsmith
    12 Mar 12
    3:49 pm

  14. Ok, no more reading of the Herald Sun online….my goodness, I will read the other papers in OZ and overseas.

  15. John Frum
    12 Mar 12
    5:01 pm

  16. Hey, this might just work. Doctors could prescribe a digital pass to those patients with chronic bile duct problems. Andrew Bolt could be useful to humanity yet!

  17. Rohan
    13 Mar 12
    5:33 pm

  18. 2.95 a week is way over the top for something that was free til now. Stick it where its tightest HeraldSun!! Another day, another company, another deeper dig in everyones pocket for our rapidly dwindling disposable income! Does anyone remember how we called ourselves the lucky country? Now we’re just the gouged country!

  19. Terribla
    17 Mar 12
    10:23 am

  20. No, Herald-Sun, nooo!!

  21. candy vulco
    17 Mar 12
    10:33 am

  22. wow..a paywall…thats like the council selling your weekly garbage back to you…

  23. Bob
    18 Mar 12
    1:50 pm

  24. If you want free alternatives to the HS, there’s always Today Tonight, trashy celeb blogs and crazy people on the train to check out.