Holden launches ‘electricity’ TV ad for green car Volt

Holden has released its second ad to introduce its first electric-powered car to Australia, the Volt.

The ad, created by AJF Partnership, was directed by Jeffrey Darling.

The ad breaks just over a week after Holden launched its first ad for the Volt, an ad that marked ‘Change’ for Holden as a brand beyond big cars.


  1. Goodone
    12 Jul 12
    1:03 pm

  2. Isn’t that TVC the same as the first one? Can you please post the two side by side Mumbrella?

  3. sucka
    12 Jul 12
    1:22 pm

  4. I saw this ad and began berating the television.
    It is like someone just went wild with a bunch of stock footage in their collection.
    The words dont match the images, the images have nothing to do with the car and considering it is new technology, it may have been better to focus on the benefits of electric cars, rather than a random concept like “change”.

  5. Hmmmm...
    12 Jul 12
    3:12 pm

  6. Electric cars are good for the environment.

    IF you live in a country that doesn’t burn brown coal to make electricity. In effect, this is a coal-powered car.

    I think I’ll stick to my turbo diesel, thanks very much.

  7. Andrew
    12 Jul 12
    3:43 pm

  8. @Hmmmm…
    It’s still more economical than a diesel engine. Large scale energy production is much more efficient than small scale. Why do you think freight trains are used over trucks?

  9. Hmmmm...
    13 Jul 12
    9:01 am

  10. I don’t give a shit about economy. Anyone who did wouldn’t drop 20 grand extra on a car that let them use electricity instead of diesel… in a country where electricity prices are rising far faster than liquid fuel prices.

    The only real benefits this car offers is to keep emissions pollution away from the city, and in coal-burning power producing regional areas such as the Latrobe Valley. Nice for inner-urban city dwellers.

    I’d imagine Holden are aware of this, otherwise why would they make a Jeff Darling piece of beautiful wallpaper to launch this thing? Says absolutely nothing about the car.