Huggies pyjama pants – the secret weapon against bedwetting

Kimberly-Clark has launched a new campaign for Huggies DryNites pyjama pants.

The ad, created by Ogilvy, features a boy on a sleepover at a friend’s house. Before bed, he reveals his Huggies DryNites as his secret weapon and says he doesn’t need to worry about ‘yucky stuff’ like leaks in the morning.

The 30 and 15-second spots will run on national TV from this Sunday, supported by a digital campaign running across all young children’s websites in Australia and DryNites.com.au.

Lia Kostopoulos, KCC’s marketing manager, Baby Wipes and Child Care, said: ‘The campaign is about helping mum understand that Huggies DryNites are the best pyjama pants for her child and that she can feel confident that in the morning the bed will be dry because they know they’ve deployed the best secret weapon.”

Credits:

  • Creative Agency: Ogilvy
  • Production Agency: Flying Fish
  • Media Agency: Mindshare

Comments


  1. R
    12 Oct 12
    11:10 am

  2. Adorable.

  3. ratSrepuS2619
    12 Oct 12
    12:07 pm

  4. My son got the free sample sent to his brother care of the school!!

  5. k
    12 Oct 12
    3:04 pm

  6. Great, so my kid will be fine with wearing a nappy but I’ll have to fight him to eat breakfast. Thanks Huggies