I Will Survive fails to lift, Farmer Wants A Wife picks up

I will survive?

Ten’s latest format I Will Survive has failed to gather steam after a quiet debut, on another night on which Ten was beaten for channel share by the ABC.

The search for a star of stage competition, based Aussie classic film Priscilla: Queen of the Desert, dropped in its second episode on Wednesday night to 427,000, down from Tuesday’s debut of 506,000.

The show placed 25th for the night and fourth in its time slot of 7:30pm, according to preliminary reports from OzTam.

It placed 14th in the 16-39 key advertising demo, 17th in 18-49 and 22nd in the 25-54.

It was better news for Ten’s drama Puberty Blues, which followed at 8.30pm. The show stayed within 100,000 viewers of last week’s debut of 925,000, on 843,000 – and 12th for the night.

In the key advertising demos, it placed third and first in its time slot in both 16-39 and 18-49, and fourth in 25-54.

Puberty Blues was third in its time slot behind Seven’s Criminal Minds, which rated 1.121m and third overall, and ABC’s Gruen Planet on 906,000 and 11th overall.

It was also beaten in its first half hour by the second episode of Nine’s Farmer Wants a Wife, which rated with 936,000 – up on last week’s 909,000.

However Puberty Blues did beat Nine’s debut of Dallas, which aired at 9pm and took 545,000.

Overall, The X Factor won the night for Seven with 1.478m. It won across all key advertising demos.

Big Brother aired the right side of a million, taking 1.031m in 9th spot. Big Brother Confidential, on at 10:10pm, rated with 382,000 in 27th spot.

Ten’s Class Of, in its second episode, was down on last week’s premiere of 431,000 to 311,000 in  32nd spot.

Wednesday’s top shows:

1. The X Factor Seven 1.478m
2. Seven News Seven 1.230m
3. Criminal Minds Seven 1.121m
4. Today Tonight Seven 1.114m
5. ABC News ABC 1.088m
6. A Current Affair Nine 1.084m
7. Nine News Nine 1.076m
8. Home and Away Seven 1.062m
9. Big Brother Nine 1.031m
10. The Farmer Wants a Wife Nine 0.936m
11. Gruen Planet ABC 0.906m
12. Puberty Blues Ten 0.843m
13. 7:30 ABC 0.807m
14. QI ABC 0.735m
15. Ten News Ten 0.708m

Wednesday’s channel share:

  1. Seven: 24.6%
  2. Nine: 19.4%
  3. ABC1: 13.9%
  4. Ten: 11.7%
  5. 7TWO: 4.9%
  6. SBS1: 4.6%
  7. 7mate: 3.9%
  8. Eleven: 3.4%
  9. GO!: 3.1%
  10. ABC2: 3.0%
  11. One: 2.6%
  12. Gem: 2.4%
  13. ABC3: 1.0%
  14. ABC News 24: 0.8%
  15. SBS2: 0.7%


  1. Viewer
    23 Aug 12
    11:12 am

  2. Nine Network must be extremely disappointed that the rebooted ‘Dallas’ did so badly on debut, given the amount of on-air promotion for the series between programmes.

  3. unknown
    23 Aug 12
    12:01 pm

  4. sitll quite a good number considering the time slot – unknown.

  5. Dante
    23 Aug 12
    12:08 pm

  6. Channel Ten is dead and buried.

  7. Ivan Ardon
    23 Aug 12
    12:19 pm

  8. it would be interesting to examine which TOTALLY NEW programs actually kicked it this year.


    Perhaps this is the long awaited death of reality TV. Or at the very least a rationalisation.

  9. Marta
    23 Aug 12
    12:35 pm

  10. I dont see how you can call 545,000 is bad. Have you noted any of 10’s failed programming…. Once XFactor is over those oldies will need a show they can remember… I will Survive will be heading the same way as Everybody Dance Now…. the tolilet.

  11. Terry
    23 Aug 12
    12:45 pm

  12. I would love to have been a fly on the wall when I Will Survive was pitched. It amazes me that someone, somwehere thought “yeah, that’ll work”.

  13. David Bunt
    23 Aug 12
    12:50 pm

  14. Channel 10 could be the first major TV Network to be beaten by a digital secondary.

  15. Verbal Gerbil
    23 Aug 12
    1:00 pm

  16. Dallas is a bit of a punt, I get that, but I Will Survive never had a chance. Its just dumb-TV aimed at the slowest members of the TV-viewing herd! The state production probably won’t last either as its just cliche-TV. Seriously, who gets paid to come up with ideas like this? Why not try these ‘fresh’ and ‘original’ ideas – Wogs out of Work, PluckaDuck, a show about Drag Ballroom Dancing – wow! Come on Ten – bloody well work for it.

  17. Georgie
    23 Aug 12
    2:16 pm

  18. Wonder what channel ten was thinking in getting that hugh person from home and away in to host I will survive. dont they realise it is the character the person plays that wins them the logies, not the person himself. Xfactor is great and great to see young talent. All those people who are living in the past and saying ‘Howzat” was great need to also admire the young talent we have in this country and support it.The story is in the past and is well known so what is there to say about it? Focus on what is happenning today.
    Channel 10 has failed miserably this year.

  19. sean
    23 Aug 12
    3:26 pm

  20. Totally over the tired shows like X factor but nobody seems to be into some new formats like I will survive or Class of I guess they will have to dumb down these shows to get a audience

  21. Hmmm
    23 Aug 12
    4:35 pm

  22. Puberty Blues and Class of .. surprisingly good! Congratulations. they stand out clearly from the rest!

  23. hart
    23 Aug 12
    8:00 pm

  24. Sean- I Will Survive has been dummed down!!Maybe Ten has inflicted us with too many new shows all at the same time.

  25. Alex
    24 Aug 12
    2:32 pm

  26. I found I Will Survive a refreshing show, full of talent, drive and dedication.
    Sure beats some of the other dribble on TV at the moment – Big Brother is essentially a house full of randoms just doing stuff… yawn…
    And Hugh Sheridan is from Packed to the Rafters, not Home and Away and is a brillant actor, singer and personality – if you need more proof catch an episode of him on Play School – hes brilliant.
    These guys are hard working talented individuals who deserve a shot at becoming household names, just like every other X factor contestant, masterchef contestant, bratty school kids or people who want to be famous for sitting around in their pyjamas for 3 months.

  27. gg
    29 Aug 12
    10:33 am

  28. Alex – I thought Hugh Sheridan’s album was awful. And: “if you need more proof catch an episode of him on Play School” – the OP is probably an adult and that is the equivalent of telling them to finger paint to determine if a paint is good or not.