Ikon Melbourne wins strategic assignments for Mazda
Media agency Ikon Communications Melbourne has picked up strategic assignments for Mazda’s next two launches, including the launch of the Mazda2, Mumbrella can reveal.
However OMD Melbourne remains an agency of record on the account, which has a media spend of around $43m according to Nielsen.
The win follows STW majority-owned agency Ikon losing the $17m Diageo account which followed the loss of a number of major accounts including Vodafone, Coca-Cola, and RACV WA.At the end of last month Ikon was put on alert when the Commonwealth Bank called a pitch on its $44m media account.
On the win, Ikon Melbourne managing director Sharon Cookson said: “This is a fabulous win and endorses the strategic capability we have spent months building. Mazda is one of Australia’s most iconic brands. We are thrilled to beworking with them.”
Mazda director of marketing Alastair Doak said: “We are delighted to be working with Ikon on our next two launches. They have a strong strategic product and understand what we’re after. They’re a good fit for these key launches.”
The brand has rolled out a series of “Zoom Zoom” ads in recent years through agencies CHE Proximity and Kojo.
It is understood that the Mazda will use both agencies for various projects going forward.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Well done Sharon and the Team!
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they appear to be doing the planning and buying as well based on what is coming across my desk
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Nice work Sharon and team. A deserving bunch.
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Congrats Ikon. Well done Sharon and the team on another win. Good move for Mazda!
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I dig their new brand.
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Great to see Mazda finally moving on and being more progressive with their media. Congrats on the big win Sharon and team.
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And the magazine industry collectively says goodbye to the second last advertising client that pays 50% more than everyone else.
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