Kia Cerato becomes real-life confessional
Kia’s Cerato “uncomfortable moments” campaign has moved into an experiential phase, with members of the public being asked to make a real life confession and win a prize.
In a video on the Kia YouTube channel, the $3000 winner, identified as “Daniel”, confessed to his wife he did not like her cooking.
The confession follows two real-life uncomfortable moments staged for the campaign including a public display of nose-picking at an AFL game and man serenading strangers in a Sydney park.
They complement television ads created by ad agency Innocean with the tagline ‘never an uncomfortable moment’ that feature awkward exchanges in the car between a man and a woman who are interrupted on a date by a call from another woman he had double-booked, a marriage proposal met with a break-up and man who mistakes his female friend for being pregnant.
