Leggo’s sends Valentine’s Day love songs in Facebook campaign

Leggo’s is sending personalised love songs on behalf of fans of its Facebook page as part of a Valentine’s Day push.

This is the first digital campaign from HardHat digital and BWM since the agencies won the business at the end of last year.

Leggo’s senior brand manager Kate Murphy said in a press release: “Leggo’s Personalised Lovesongs is a fun way for us to share the love on Valentine’s Day and ties in beautifully to the warmth and romance that is at the heart of this campaign. The collaboration between BWM and Hard Hat has seen the campaign evolve from a great concept into a special and memorable way for us to interact with our consumers.”

Earlier this week, BWM released its first TV work for Leggo’s.


  1. Anonymous
    8 Feb 12
    1:04 pm

  2. Can Leggo sing to the Old Spice guy for me? I love him!

  3. lexi
    8 Feb 12
    1:17 pm

  4. I love this. Very cool and fun. Nice.

  5. Dan
    8 Feb 12
    2:27 pm

  6. Good idea i reckon. I’m not a big ‘liker’ of things but just had to test this one out. And i must admit i’m quite excited to see what they come up with in terms of the love song. Fun, simple and easy. And i’m sure the missus will get a kick out of it on V. Day. It also means that i don’t need to buy her any flowers now!

  7. Stuart
    8 Feb 12
    2:59 pm

  8. Good idea Well timed

  9. Rebecca
    8 Feb 12
    5:04 pm

  10. It’s been done – 12 months ago.
    AT&T Shout it from the mountain top http://www.contagiousmagazine.com/2011/02/att.php

  11. Smithy
    8 Feb 12
    5:29 pm

  12. Does anyone that doesnt seretly work for HardHat digital and BWM want to write a comment?

  13. Anonymous
    9 Feb 12
    7:50 pm

  14. I hate to say it but I actually think it works and I used to work on the account. Doh.

  15. Anonymous
    14 Feb 12
    9:37 pm

  16. Can anyone tell me who directed this?

  17. Lawrence
    15 Feb 12
    1:32 pm

  18. I like the TVC but the personalised love song isn’t quite… personalised.

    You just get to view the video on a page where your name and your loved one’s name appear on the page: “Lawrence loves Zoe”

    Why isn’t the dude singing the word ‘Zoe’?

    Techincally much harder, indeed, but if Siri can say ‘Zoe’ so can a dude in the video.

  19. Stephen
    15 Feb 12
    2:49 pm

  20. Got mine through and couldn’t work out what was personalised – it mentioned something about travel, but the Mrs wouldn’t work out it was for her. Not enough personalised options, not enough integration of the existing ones into the actual video.

    Good idea, lazy execution.