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McDonald’s reveals Playland – its biggest ad yet

McDonald’s will later today air its new ad “Playland” , which it describes as the company’s “biggest brand TV commercial in Australia to date”.

As Mumbrella reported at the time, the ad was filmed outside Sydney’s Customs House back in March.

It features Sydney office workers discovering the largest McDonald’s Playland ever constructed while on their daily commute to work.

Most of those featured in the are actors although some members of the public appear in the reaction shots.

The three-storey high structure included a giant Hamburglar swing, Ronald McDonald bench, slides and Fillet-O-Fish bouncers.

The 60 second TVC will air for the first time today, with a 30 second version to be released next month.

At the Outdoor Awards last night, Playland won a Gold award for Most Innovative Outdoor and a Silver award in the FMCG category.

The ad will be one of the last from DDB overseen by outgoing ECD Matt Eastwood before he heads to New York.

CREDITS:

  • Agency: DDB Sydney:
  • Executive Creative Director: Matt Eastwood
  • Creative Director: Adam Rose
  • Creative Team: Adam Rose, Matt Knapp & John Downing
  • Business Management: Sarah Trickey and Georgina Gooley
  • Strategic Planner: Russ Mitchinson
  • Production House: Revolver
  • Director: Steve Rogers
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