Mediacom is B&T’s agency of the year

Mediacom boss Toby Jenner

Mediacom has been named Agency of the Year as well as Media Agency of the Year at this year’s B&T Awards.

The GroupM agency was awarded the top honour based on its performance in turning round MediaCom’s fortunes in 2011, led by chief executive Toby Jenner and chief operating officer Mark Pejic.

On the Media Agency of the Year, one judge said: “It was the Titanic and Jenner has refloated it, steered it and got it steaming.”

In the other main categories, The Monkeys was named Advertising Agency of the Year.

One Green Bean was named PR Agency of the Year. Visual Jazz won for Interactive Agency of the Year and Play Communications won Experiential Agency of the Year as well as Specialist Agency of the Year and Employer of the Year.

The full list of winners and finalists:

B&T Agency of the Year
MediaCom

Advertising Agency of the Year
The Monkeys

Highly Commended
Whybin\TBWA\Tequila

Finalists
Clemenger BBDO
Host
Leo Burnett

Media Agency of the Year
MediaCom

Highly Commended
Ikon Communications

Finalists
OMD
Starcom

Interactive Agency of the Year
Visual Jazz

Highly Commended
Deepened

Finalists
DDB Group/Tribal DDB Sydney
George Patterson Y&R Melbourne
Soap

PR Agency of the Year
One Green Bean

Finalists
Liquid Ideas
Mango
Professional Public Relations
Pulse Communications

Employer of the Year
Play Communications

Finalists
Clemenger BBDO Melbourne
Mediacom
Soap
Visual Jazz

DM Agency of the Year
Lavender

Finalists
BMF
Clemenger Proximity Australia
Wunderman

NSW Agency of the Year
Leo Burnett Sydney

Finalists
Clemenger BBDO Sydney
DDB Sydney
M&C Saatchi
The Monkeys
Whybin\TBWA\Tequila

Victorian Agency of the Year
Clemenger BBDO Proximity Melbourne

Finalists
CumminsRoss
DDB Melbourne
Leo Burnett Melbourne

Queensland Agency of the Year
George Patterson Y&R

Finalists
BCM
Junior

WA/SA Agency of the Year
The Brand Agency

Finalists
303 Perth
Clemenger BBDO Adelaide
KWP!
Marketforce
OMD WA

Specialist Agency of the Year
Play Communications

Finalists
e2
Hulsbosch
Interbrand
Naked Communications

Emerging Agency of the Year
Integer

Highly Commended
CumminsRoss

Finalists
BD Network
JayGray
M&C Saatchi Sport & Entertainment

Promotional Marketing Agency of the Year
Apollo Marketing Group

Finalists
2Fish Brand Experience Creators
Below The Line
Integer
Tribe

Experiential Agency of the Year
Play Communications

Finalists
2Fish Brand Experience Creators
e2
Maverick
Urban

Young Achiever of the Year
Chris Maloney, HSBC

Finalists
Deshan Kumar, Carsales.com.au
Jacquie Pierson, OMD
Damon Porter, BMF
Jessica White, Fairfax Media

Marketing Team of the Year
Sydney Opera House

Finalists
Bundaberg Rum
GE Capital
IAG Direct Insurance
NAB

Digital Services Company of the Year
The Video Network

Highly Commended
Adconion Media Group

Finalists
Atomic Search
BlueArc
Switched on Media

Media Sales Team of the Year
Adshel

Highly Commended
Fairfax Media

Finalists
Adconion Media Group
Big Mobile Group
MediaMotive

Media Brand of the Year
SMG Red

Highly Commended
Multi Channel Network

Finalists
Adshel
Carsales.com.au
Torch Media

Best Advertising Campaign
The Monkeys, Sydney Opera House, ‘The Ship Song Project’

Finalists
BMF, Meat & Livestock Australia, ‘Diplambatic Mission’
Colenso BBDO, Mountain Dew, ‘Skate Pinball’
Leo Burnett Sydney, Bundaberg Rum, ‘Top Shelf Thinking’
Whybin\TBWA\Tequila, NRMA, ‘My Car is Your Car’

Best Media Campaign
OMD, 5Gum, ‘5X Mutant Gum’

Finalists
MEC, Call of Duty, ‘Black Ops: Remixed’
UM, Meat & Livestock Australia, ‘Spring Lamb: Dedicated Follower of Fashion’
UM, Microsoft, ‘Marry Me Microsoft’
ZenithOptimedia, NAB, ‘Break Up’

Best Digital Campaign
Soap Creative, Mamco Bandai/Microsoft, ‘World’s biggest Pac-Man’

Finalists
Colenso BBDO, Pedigree, ‘Doggelganger’
Droga5, Cascade, ‘Brewed by feel’
Leo Burnett Sydney, Australian Census, ‘Spotlight’

Best PR Campaign
Naked Communications, TAC, ‘SpeedKills’

Finalists
Maverick PR, NRMA, ‘Seeing Red on Roads’
One Green Bean, IKEA, ‘Hundstol’
One Green Bean, Volley, ‘Search for Australia’s Well Worn Volleys’
The Hallway, Servcorp, ‘The World’s Smallest Multinational’

Best Use of Sponsorship
M&C Saatchi Sport & Entertainment, Pepsi, ‘Pepsi Max Crew’

Finalists
Octagon, King Gee & V8 Supercars, ‘The Kings of Crews’
The Age, ‘Run Melbourne’
Tribe, Schweppes – Solo, ‘Beat Bear Grylls’

Comments


  1. Gezza
    5 Dec 11
    3:07 pm

  2. Is this the first time a media specialist has won agency of the year? Congrats to Toby and his team. Or more appropriately: “Get in my son”

  3. Anon
    5 Dec 11
    5:36 pm

  4. No, Ikon won it in 2007.

  5. Anonymous
    5 Dec 11
    6:55 pm

  6. OMD took out overall agency of the year in 2009 ie Media Agency of the Year, Employer of the Year and Agency of the Decade.

  7. Anon
    5 Dec 11
    6:57 pm

  8. OMD took out Grand Prix Agency of the Year in 2009 by winning Employer of the Year, Media Agency of the Year and Media Agency of the Decade.

  9. Gezza
    6 Dec 11
    9:07 am

  10. Fair enough. No big deal then.